I've always been passionate about the interaction between humans and technology. I started coding at a young age, and went on to study social and political sciences at Cambridge University. At Cambridge I created web services like Anonymous Pigeon and Library Whispers.

After graduating I worked at JWT London, helping brands like HSBC and The Army leverage technology to grow amongst new audiences. I then left JWT to work at Decoded, where I designed global innovation & technology education programmes & products for clients like Philips, ING and TalkTalk.

In July 2017 I started OR/innovation, a company that transforms the way that organisations understand and utilise disruptive technologies. OR/innovation's first product is Master Disruption, a digital tool that helps business leaders understand & mimic disruptive companies.